Sustainability Statement
Environmental Protection
Promotion of Eco-Friendly Travel:
We prioritize environmentally friendly accommodations and travel options, striving to promote sustainable tourism. This contributes to SDG Goals 11 (Sustainable Cities and Communities) and 12 (Responsible Consumption and Production).
Improving Resource Efficiency:
We aim to reduce the consumption of water and energy through our corporate activities, while advancing the use of more sustainable energy sources. This contributes to SDG Goals 6 (Clean Water and Sanitation) and 7 (Affordable and Clean Energy).
Social Responsibility
Support for Local Communities:
We will strengthen cooperation with local communities and support the sustainable development of tourist destinations, respecting and supporting local culture and economy. This supports SDG Goals 1 (No Poverty) and 10 (Reduced Inequality).
Employee Welfare:
We emphasize diversity and inclusion, providing a conducive working environment. We support the growth and development of our employees, thereby promoting SDG Goals 5 (Gender Equality) and 8 (Decent Work and Economic Growth).
Ethical Business Practices:
We practice fair and transparent business operations, responding honestly to all stakeholders. This supports SDG Goal 16 (Peace, Justice, and Strong Institutions). We also regularly conduct customer satisfaction surveys and respond appropriately to complaints to improve customer satisfaction and service quality.
Economic Sustainability
Provision of Sustainable Travel Experiences:
We pursue long-term economic stability and establish a business model that provides sustainable travel experiences, contributing to SDG Goals 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure).
Innovation:
We promote the development of environmentally friendly travel services and technology, supporting sustainable technological innovation, which advances SDG Goal 9.
Responsible Supply Chain Management:
We collaborate with partners to promote sustainable operations throughout our supply chain, supporting SDG Goals 12 (Responsible Consumption and Production) and 17 (Partnerships for the Goals). We are committed to climate action, environmental conservation, and biodiversity preservation, aiming to pass on our finite natural resources to future generations.
Recovery and New Trends in Tourism
The tourism industry has continued to demonstrate its resilience, with an estimated 235 million tourists traveling internationally in the first three months of 2023, more than double the number from the same period last year. However, the travel and hospitality industries have changed significantly over the past three years, with daycations emerging as a new trend. Consumer travel habits have dramatically shifted, emphasizing environmental considerations, budget planning, and health concerns.
Rise of Ecotourism and Local Tourism:
With an increase in environmentally conscious travelers, ecotourism is gaining attention. Travel within local areas is encouraged, highlighting the reduction of carbon footprints and social responsibility. Studies show that 47% of people believe local travel is better for the environment and more socially responsible.
Through these efforts, we aim to support the development of sustainable tourism and contribute to the environment and society.
reference materials
United Nations “THE 17 GOALS”
